Reach & Frequency
Control unique reach and average contact frequency.
Media measurement
Method first. Scale second.
The metric set depends on the agreed campaign and availability of data sources.
Impressions
The number of ad impressions during the agreed period, as reported by the available data source.
Brand Lift
Measure changes in awareness or attitude when the methodology is included in the pilot.
Incremental Reach
Estimate reach beyond other media channels when the required data is available.
4–6 week pilot
A short cycle with criteria agreed in advance.
We set the hypothesis, audience, frequency and report format before launch, so the post-campaign discussion is about results rather than interpretations.
- 01 · Plan
Objective, geography, audience, budget and evaluation criteria.
- 02 · Control
Video review, brand safety and monitoring of available metrics.
- 03 · Decide
Report, measurement limits and a decision on the next cycle.
Control layer
Brand safety is part of setup, not a footnote.
Content categories are agreed before the campaign. An operator reviews the video and settings before payment is enabled.
- Content category selection
- Manual video moderation
- Decision and change history
Report / source / period
Reporting without decorative promises.
We show the source, period, metric availability and update date. Unavailable data stays unavailable — it is not replaced by a forecast.
SourceMetricLimitations
Brand Performance ReportThe source will be listed in the report
DemoReach—after launch
Frequency—after launch
Impressions—after launch
Brandformance / CMO pilot
Let’s shape a pilot around your objective.
Choose MIXED or TV in the configurator and describe the business goal in the comments.
Start a pilot